Made to Break Campaign
![](https://freight.cargo.site/t/original/i/9065d8a0cf87e9df0a3499c1d593b3ec72945547897dae22e452b9e2e7a5f7e3/Screen-Shot-2023-02-11-at-3.55.07-PM.png)
Solo Project
Timeline
6 weeks
6 weeks
Tools
After Effects
Illustrator
Product Desgin
After Effects
Illustrator
Product Desgin
Overview
An E-Waste PSA campaign that aims to put planned obsolescence as a core contributor to E-waste. The PSA utilizes the script from the UN’s Environmental Programme video.
An E-Waste PSA campaign that aims to put planned obsolescence as a core contributor to E-waste. The PSA utilizes the script from the UN’s Environmental Programme video.
![](https://freight.cargo.site/t/original/i/f72209a20bdab20e953f0af4f11af665b98bf160b8fa74e173c9341481fa70c9/ezgif.com-gif-maker-43.gif)
![](https://freight.cargo.site/t/original/i/de2b9f5f621aae95d932a0a103e843043f4c48a37a2aa9261616e5d882e76dab/ezgif.com-gif-maker-40.gif)
![](https://freight.cargo.site/t/original/i/66092b742ee63845ce0174508fe34a55e697fbfb810509254fc007fd686489c7/ezgif.com-gif-maker-41.gif)
![](https://freight.cargo.site/t/original/i/87d3641ea041847968cc2e23a823d945118a1d0222e59805a8974f7cf65bb869/ezgif.com-gif-maker-42.gif)
CAMPAIGN ASSETS
A package intended to be passed out at climate rallies that include, “made to break” tape, device stickers and the e-waste bag itself that allows people to dispose of their broken devices.
E-Hazzard Kit
A package intended to be passed out at climate rallies that include, “made to break” tape, device stickers and the e-waste bag itself that allows people to dispose of their broken devices.
![](https://freight.cargo.site/t/original/i/ce04c1f9cf94cd6ef80dbe5da562ef3b546a45b0d76c98d77dd691c5fb580074/Screen-Shot-2023-01-27-at-11.04.40-PM.png)
![](https://freight.cargo.site/t/original/i/e06fecb65ac708a71f09a3ebbd3cca8a4b3aba1aa98ae8f3a60656f851c9aa26/Screen-Shot-2023-02-01-at-2.00.14-PM.png)
![](https://freight.cargo.site/t/original/i/1ba081c42eafd4c5480bc901739e805e8741643a1a3f7afe4b120ad1f7bf54b5/-Hanging-Duct-Tape-Mockup.png)
![](https://freight.cargo.site/t/original/i/26bccb92bd860439373c96d97b9bca912b3c54575599b83abe108b8f33c91d68/computer-with-sticks.png)
![](https://freight.cargo.site/t/original/i/b95afe16cc7f32da0f0e7c70e569e3b4b96985ad6908872351568e22cde37513/Digital-Shopping-Center-Mockup_2.jpg)