︎ Jacky Lococo 2024




 


Made to Break Campaign

Campaign Identity
Animation


Solo Project
Timeline

6 weeks
Tools

After Effects
Illustrator
Product Desgin

Overview

An E-Waste PSA campaign that aims to put planned obsolescence as a core contributor to E-waste. The PSA utilizes the script from the UN’s Environmental Programme video.





CAMPAIGN ASSETS

E-Hazzard Kit


A package intended to be passed out at climate rallies that include, “made to break” tape, device stickers and the e-waste bag itself that allows people to dispose of their broken devices.









IDENTITY

Visual System