︎ Jacky Lococo 202




 


Home + Garden Show

Motion + Illustration
Brand Identity



Solo Project
Timeline

4 weeks
Tools

Illustrator
After Effects
Overview 

The Pittsburgh Home and Garden Show is the largest home event in America. It houses 1,500 exhibits ranging to all areas of home improvement as well as some speciality shows. Everyone has their own unique definition of what home is to them, and even further, everyone has a unique image of their home. The question of, “what makes a home a home” centers the Home & Garden Show identity re-brand.




DETAILS

What is a Home?


The icons and building blocks that make them up are all based on the shapes in the home iconography. These then are re-arranged and shuffled to make the icons of the








ASSETS

Event Merchandise



IDENTITY

Brand System